How does a cybersecurity company reinvent itself with a unique identity that stands out from an emerging crowded space?
Creative Idea:
We collaborated with the founder to choose the perfect symbol for their rebrand: the manta ray. Manta rays are highly intelligent creatures capable of self-reflection. What Vertex11 does is truly superheroic in many aspects. They deserve their own superhero emblem. We developed the full rebrand identity, bringing it to life in a new website, custom illustrations, case studies, social media, blogs, and newsletters.
Creating unique headshots that reinforce the brand.
One cohesive brand look, tone and feel.
Results:
Vertex11 has seen a 65% increase in new business leads since the launch of the new brand. Their social engagement has increased by over 528% in the first 6 months. And even with the lack of available talent in the industry, they’ve been able to attract new hires and grow at a level to deliver on new business opportunities.