How do we raise awareness of the benefits of Sevco Security's exposure management platform?
Creative Idea:
We take real Sevco customer reviews and convert them into cross-genre megahits leveraging sonic AI and human creativity. By musically transforming the reviews, we captured the true benefits the Sevco platform delivers to its customers, wrapped in an entertaining format. For maximum impact and authenticity, we used the customer's review word-for-word throughout the lyrics, only adding words sparingly for melody when needed to reinforce or summarize the reviewers' experience. We created the songs and album art, distributed them to music streaming platforms worldwide, and promoted 'Song My Review' as content on LinkedIn.
Launch video.
Play the song and read along.
More Songed Reviews
Stream wherever you hear your music.
Sample of the social response.
Results:
The campaign just launched in December, and we've already received overwhelmingly positive feedback from Sevco customers whose reviews we featured in the songs. They love this unique concept and are excited to be a part of it. Sevco's social media and website engagement are all seeing spikes. We're actively incorporating new reviews as they come in and will continue to update this page with fresh results in the coming weeks.