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A company known for vulnerability management tells its bigger risk management story. 

Creative Idea:

Qualys has been considered the leader in vulnerability management for over a decade. But with the Qualys TruRisk Platform, they now empower companies to reduce cyber risk like never before. To help launch this new positioning, we developed a new theme line that we launched at QSC Orlando, Qualys' flagship event of the year. "Measure, communicate, and eliminate cyber risk. De-risk your business." became the umbrella tagline for the platform. We created a hype video that played before the CEO's keynote. And since the event was at Disney World, we created "De-risk World," an interactive gaming experience. After the event, we continued the conversation with ad campaigns that hammered home the bigger story of "De-risk your business." across product lines. 

Event Experience & Installations

QSC collage

De-risk World Passport Booklet 

De Risk World Passport final
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See the Action from QSC Orlando

Product-focused Lead Gen Campaign

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Viewfinder
Leaky Boat animated
Ducky optimize
Monster optimize
Bunny optimize
Hokey Pokey final

Results:

The launch of the new positioning at QSC Orlando was a huge success. It set exactly the right tone Qualys wanted to lead into 2024. The benefits of all products are now seen and promoted through a risk lens. The concept of "De-risk your business." is both the foundation and north star of all marketing communications. Our efforts are continuing to reinforce Qualys as the leader in helping companies measure, communicate, and eliminate cyber risk.