At nez&pez, we believe that the most impactful marketing doesn’t just communicate—it connects. It doesn’t settle for the obvious or the expected. It digs deeper, aiming to engage people on a human level. That’s the philosophy behind Song My Review, a campaign that reimagines the role of customer testimonials in marketing.

For Sevco Security, we wanted to celebrate the voices of their customers in a way that was as innovative as their exposure management platform. So, we took something as straightforward as customer reviews and turned them into original music. Yes, you read that right: real customer feedback, transformed into cross-genre songs that are now streaming on Spotify, Apple Music, and Amazon Music for the world to hear.

This campaign wasn’t just about saying something different. It was about doing something different—showing that creativity paired with authenticity has the power to cut through the noise.

The Idea: Turning Words Into Music

Customer reviews are often treated as afterthoughts—stars on a website or short quotes buried in a case study. But they’re so much more than that. They’re raw, real, and filled with emotion. They’re the unfiltered truth.

We asked ourselves: What if we could amplify that truth? What if these reviews could step out of the background and become the heroes of the story?

That’s how Song My Review was born. Using real customer feedback as the foundation to create a collection of songs that spans genres—pop, blues, hip-hop, and more. Each track captures the essence of the original review, turning customer voices into something truly memorable.

Why This Campaign Works

1. It’s Built on Authenticity

In a world where marketing can often feel overly polished, Song My Review stands out by being unapologetically real. They’re genuine customer words turned into something extraordinary.

Authenticity creates trust. And trust is the foundation of any strong brand. By celebrating Sevco’s customers in such an honest way, this campaign not only builds credibility but also reinforces the human side of a highly technical product.

2. It Leverages Emotion

Music has the unique ability to make us feel something instantly. By turning reviews into songs, we tapped into the emotional power of music to make Sevco’s message resonate in a way that a traditional case study never could.

When marketing creates an emotional connection, it moves beyond communication—it becomes memorable.

3. It Breaks Through the Noise

The cybersecurity industry isn’t exactly known for bold creative ideas. By pushing boundaries with Song My Review, Sevco didn’t just stand out—they redefined what marketing in their space could look like.

Great marketing isn’t about blending in or playing it safe. It’s about taking calculated risks, being bold, and doing something that grabs attention while staying true to your brand.

From Campaign to Culture

What makes Song My Review so powerful is that it doesn’t feel like a one-off campaign. It’s a living, evolving idea. As more customers share their experiences, the playlist will grow, creating an ongoing cycle of engagement that celebrates Sevco’s community.

And now, with the songs streaming on platforms like Spotify, Apple Music, and Amazon Music, Sevco’s message has moved beyond traditional marketing channels. It’s entering people’s lives in an entirely new way, creating touchpoints that are unexpected, personal, and impactful.

It’s a new way to communicate, one that merges art, technology, and storytelling to create something truly special.

What This Campaign Teaches Us About Marketing

The success of Song My Review reinforces a timeless truth: Creativity is the ultimate differentiator. It’s not about how much you say; it’s about how you say it.

This campaign also highlights the importance of technology as a tool, not the hero. AI helped us compose the music, but it was the human touch—the creativity, the emotional intelligence—that turned customer feedback into something unforgettable.

By focusing on real voices, we proved that the most powerful stories come from your audience. And by pairing those stories with bold, creative execution, we turned them into something people can’t ignore.

What’s Next for Song My Review?

This is just the beginning. As new reviews come in, we’ll continue to create songs that celebrate Sevco’s customers and highlight the impact of their platform.

But more than that, this campaign is a reminder of what marketing can achieve when creativity leads. It’s proof that even in the most technical industries, there’s room for bold ideas that inspire, connect, and engage.

🎧 Want to hear for yourself? Check out the playlist at SongMyReview.com or stream it now on Spotify, Apple Music, Amazon Music, or wherever you stream your music.

At nez&pez, we’re always looking for new ways to break through the noise. Because when creativity takes center stage, the results speak—or in this case, sing—for themselves.