Song My Review: Best Product Launch of the Year!
At nez&pez, we believe creativity is the ultimate differentiator. We’re thrilled to share that Song My Review, the groundbreaking campaign we created for Sevco Security, won Best Product Launch of the Year at the Cybersecurity Marketing Society’s CyberMarketingCon!
This recognition isn’t just a win for Sevco or nez&pez—it’s proof of the power of bold ideas executed with precision and heart.
Reimagining the Customer Testimonial
The genesis of Song My Review was rooted in a simple, yet powerful question: What if customer reviews could do more than inform? What if they could inspire?
For Sevco, an exposure management platform redefining how organizations handle security vulnerabilities, we wanted to create a launch that wasn’t just another product pitch. We wanted to celebrate Sevco’s customers—their voices, their experiences, their trust. So, we decided to turn their words into music. Literally.
We took authentic customer reviews and transformed them into original, cross-genre songs. Using a mix of cutting-edge AI and human creativity, we created a playlist that amplified customer voices in a way that was memorable, emotional, and unmistakably unique.
Why It Worked
In a sea of sameness, Song My Review stood out because it wasn’t about Sevco shouting its message—it was about Sevco listening. It was about taking real feedback from real users and amplifying it into something that resonated with audiences on a deeper level.
It worked because it didn’t just talk about the product; it showed what the product meant to the people who used it. And in doing so, it turned Sevco’s customers into its greatest advocates.
What This Means for Creativity
This win is a testament to what happens when you refuse to settle for the obvious. Marketing isn’t just about telling people what you do—it’s about creating experiences that people want to engage with. Song My Review proved that even in industries like cybersecurity, where trust and technical precision are paramount, there’s room for bold, imaginative ideas that connect on a human level.
We’re incredibly proud of this campaign, and even prouder to have partnered with Sevco Security to bring it to life. A huge thank you to the Cybersecurity Marketing Society for recognizing the creativity and impact of this work.
But most importantly, thank you to Sevco’s customers, whose words became the heartbeat of this campaign. You’re the real rockstars.
Here’s to more ideas that break through, stand out, and make an impact. 🎶