Welcome to our blog. 

The essence of a brand lies not in its ability to sell, but in its capacity to tell a story that is so compelling, so intrinsic to the human experience, that it becomes a part of our identity.

For the nez&pez team, attending this conference as a vendor/partner for the first time marked a unique experience that transcended traditional industry insights.

The Cannes International Festival of Creativity, an annual celebration of marketing communications creativity, never fails to set new standards for the industry's achievements. This year's event was no exception, with AI emerging as a prominent topic. But it's the refocusing on branding that caught our attention.

As marketers specializing in cybersecurity and emerging technology, we eagerly anticipated our first experience at RSA Conference (RSAC), one of the largest IT and security conferences in the world. While there, we discovered some useful takeaways for anyone looking to exhibit in the future.