Welcome to our blog. 

For the nez&pez team, attending this conference as a vendor/partner for the first time marked a unique experience that transcended traditional industry insights.

The Cannes International Festival of Creativity, an annual celebration of marketing communications creativity, never fails to set new standards for the industry's achievements. This year's event was no exception, with AI emerging as a prominent topic. But it's the refocusing on branding that caught our attention.

As marketers specializing in cybersecurity and emerging technology, we eagerly anticipated our first experience at RSA Conference (RSAC), one of the largest IT and security conferences in the world. While there, we discovered some useful takeaways for anyone looking to exhibit in the future.

In our initial discussions with clients, we frequently encounter a common challenge: the uncertainty surrounding the creation of simple and compelling messaging. This challenge becomes even more pronounced when dealing with highly technical products and services.